Bridging the gap between SEO metrics and business outcomes.
Our mission is to empower marketers, business owners, and agencies with the tools they need to make smarter, data-driven decisions. We believe that the value of SEO shouldn't be a mystery shrouded in complex jargon. It should be a clear, quantifiable contributor to the bottom line.
This suite of calculators was born from a simple need: to translate the hard work of search engine optimization—the keyword research, the content creation, the technical fixes—into the language of business: revenue, profit, and growth. We aim to provide tools that are not only accurate but also educational, helping you build compelling business cases and prove the immense value of your SEO investments.
"The goal is not to be good at SEO, but to be good at business because of SEO."
We are committed to maintaining these tools as a free resource for the community, continuously updating them with the latest industry data and best practices. Thank you for trusting us to be a part of your strategic toolkit.
The passionate individuals dedicated to making SEO performance transparent and profitable.
Lead SEO Strategist & Founder
Head of Product & Data Science
Senior Frontend Engineer