A comprehensive set of free tools designed to help you forecast, prove, and improve the return on investment (ROI) of your SEO efforts.
Track your overall SEO health and key performance indicators.
Calculate the value for businesses targeting local customers.
Estimate revenue growth for your online store from SEO.
Assess the profitabilty of a link building campaign.
Project the ROI from your content marketing efforts.
Analyze how technical improvements can affect your bottom line.
Discover opportunities with comprehensive site audits.
Compare the long-term value of SEO against paid channels.
Understand SEO performance in your specific market.
Each tool is designed to answer a specific business question. Here’s how to navigate our suite to find the right calculator for your needs.
Begin with our General SEO tools to establish your baseline. These calculators help you understand the foundational relationship between traffic, conversions, and revenue, providing a high-level view of your overall performance and potential.
Next, use our specialized calculators for Local, E-commerce or other industries. These tools are tailored to the unique metrics of your business, providing more accurate and relevant forecasts.
Once you understand your performance, use our tactical calculators for Content, Link Building, and Technical SEO to model the impact of specific initiatives. This helps you prioritize your investment in the activities that will drive growth.
The best place to start is our Organic Traffic ROI Calculator. It’s the most foundational tool and will help you understand the core relationship between your website traffic, how that traffic converts into customers, and the revenue it generates. This will give you the big-picture understanding you need before diving into more specific tactics.
Our calculators are designed to provide accurate forecasts based on the data you provide. They operate on the "garbage in, garbage out" principle, meaning the accuracy of the output is directly dependent on the accuracy of your inputs. Where industry benchmarks are used (like CTR by position), we use data from large-scale, reputable studies to ensure they are as reliable as possible for forecasting purposes.
Most of the data you need can be found in free tools you likely already use. You'll primarily need data from Google Analytics (for traffic, conversion rates, and revenue) and Google Search Console (for impressions, click-through rates, and ranking positions). For some business-specific metrics like customer lifetime value or profit margins, you may need to consult your internal sales or finance data.
SEO is a multi-faceted discipline, and different business models require different ways of measuring success. A local plumber measures ROI differently than a national e-commerce store or a global SaaS company. We provide a comprehensive suite of specialized tools so you can use the model that most accurately reflects how your specific business generates revenue from organic search.