Prove that content is a compounding business asset. Our content strategy tools measure the long-term ROI of your blog, videos, and content distribution efforts.
Prove that your blog is a business asset, not an expense. Model a blog post's long-term, compounding return on investment over a 24-month period.
Unlock trapped value from old content. Calculate the financial impact of updating and improving your existing articles to recapture traffic and boost conversions.
Measure the full impact of your video marketing. Calculate the value of your video content on both direct website revenue and brand awareness from YouTube and Google search.
Long-Form Content ROI Calculator
Prove that content is a valuable business asset. Measure the long-term financial return of your blog posts and articles, including payback period and annual ROI.
Content isn't an expense; it's a business asset that appreciates over time. These calculators help you prove the long-term value of your content, measure the impact of different formats, and justify your investment in creating high-quality resources for your audience.
Comprehensive guides build authority and rank for countless keywords. Our Long-Form Content ROI tool helps you compare the value of a pillar page vs. smaller posts.
A blog is the engine of your content strategy, attracting new users and nurturing them toward a purchase. The Blog ROI Calculator measures its compounding value over time.
Your old content is a goldmine. Updating and improving existing posts is one of the highest-ROI activities in SEO. Our Content Refresh ROI Calculator quantifies this.
They are two sides of the same coin. SEO provides the data and strategy for what content to create, while content marketing is the act of creating and promoting that content. You need both to succeed. SEO without content is a car with no gas; content without SEO is a car with no driver.
Start with keyword research to understand what questions your audience is asking. Look at what content is already ranking and identify gaps you can fill. Talk to your sales and customer service teams to find out the most common customer pain points and questions.
This is a content strategy where you create a main "pillar" page on a broad topic, and then create multiple "cluster" pages that cover related, more specific sub-topics in detail. All the cluster pages link up to the pillar page, which signals to Google that you have deep expertise on the subject.
There is no magic number. Your content should be as long as it needs to be to be the most comprehensive and helpful resource for the given topic. For competitive keywords, this often means posts that are 2,000 words or longer.
Many users read a blog post during their research phase and then convert later. An assisted conversion is a sale where your content was a touchpoint in the customer's journey, even if it wasn't the last page they visited. Measuring this is crucial for understanding the true ROI of your content.