Recapture lost sales with SEO. Estimate the revenue you can recover by ranking for the follow-up research queries your cart abandoners are searching for on Google.
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Cart abandonment email sequences are standard practice, but what about the users you can't email? A significant percentage of users who abandon a cart will open Google and perform follow-up research. This is a critical moment in the buyer's journey, and a huge opportunity for SEO. By optimizing your e-commerce conversion funnel, you can capture these high-intent searchers.
By creating and ranking content for the terms abandoners are likely to search for, you can re-engage them and bring them back to your site to complete the purchase. Understanding keyword ranking ROI helps you prioritize which recovery keywords to target first. High-intent recovery keywords include:
Creating comparison content and review pages requires a strategic content marketing approach, while optimizing your product page SEO ensures your main pages rank for branded searches.
Yes, but SEO offers a complementary, and often more trusted, approach. Some users are skeptical of ads but are highly influenced by organic search results like reviews and comparison articles. A comprehensive strategy uses both paid retargeting and organic content to maximize recovery rates.
This is a difficult metric to measure directly. A good starting point is to use industry benchmarks, which suggest anywhere from 20-40% of users who are close to a purchase will perform additional research. You can also survey customers who recently bought, asking them what other sites they visited or searches they performed before their purchase.
Honest, in-depth, and genuinely helpful content works best. For "vs" keywords, create an unbiased comparison table. For "reviews" keywords, encourage user-generated reviews on your product pages and create a blog post summarizing customer feedback. For "coupon" keywords, create an official coupon page on your own site to rank above third-party sites.
Yes, completely. Cart abandonment emails are sent to users who were logged in or provided their email before leaving. This SEO strategy is designed to capture the large group of anonymous users who abandon their cart and then go back to Google to continue their research.
Beyond the basics, think about specific hesitations a customer might have. Examples could include "[Your Brand] shipping time," "[Your Brand] return policy," or "alternatives to [Your Product]". Ranking for these shows you understand and are transparently addressing customer concerns.
This traffic is extremely high-intent. These are not new customers; they are people who have already been on your site and have added a product to their cart. They are on the verge of buying and are just looking for a final piece of information or reassurance. If your content provides that, they are very likely to convert.