Calculate the monthly revenue generated from your Google Business Profile. Model the impact of optimization on high-value actions like clicks, calls, and direction requests.
Total Projected Revenue
$13,800
Return on Investment (ROI)
3842.9%
Net Monthly Profit
$13,450
Avg. Value per GMB Action
$15
For any local business, your Google Business Profile is arguably your most important online asset. It's often the first interaction a potential customer has with your brand. Optimizing your profile to rank in the "Local Pack" or "Map Pack" drives high-intent actions from customers who are actively looking for your products or services right now. If you're running a local business, you should also evaluate your local citation ROI and Google Maps ranking ROI to maximize your local search visibility.
Treat your GBP profile as a second homepage. The more complete and active it is, the better it will rank and convert:
For businesses considering paid advertising alongside local SEO, our local SEO vs paid ads calculator can help you determine the optimal budget allocation between organic and paid local search strategies.
You can access this data in your Google Business Profile dashboard. Under the "Performance" tab, you'll find detailed reports on the number of website clicks, direction requests, and phone calls generated from your profile over various time periods.
This can be tricky without internal tracking. For calls, you can use a call tracking number (like from CallRail or CallTrackingMetrics) specifically for your GBP profile. For directions, a good starting point is to survey a sample of in-store customers, asking them "How did you find us today?". This can give you a baseline percentage of customers who used GBP to visit.
Include any agency or freelancer fees for managing your profile. If you manage it in-house, include the time cost of the employee responsible (e.g., if they spend 4 hours a month and their blended hourly rate is $50, the cost is $200).
Google Posts directly contribute to your ROI by increasing engagement and driving conversions. By featuring offers, new products, or events, you can create a direct call-to-action (e.g., "Call Now," "Learn More") that encourages users to take one of the valuable actions tracked in this calculator. Consistent posting also signals to Google that your business is active, which can positively influence your prominence and local rankings, leading to a higher overall action uplift.
Extremely important. Reviews are a major ranking factor and a huge driver of consumer trust. A higher star rating and more frequent reviews can lead to more clicks, calls, and visits. Actively encouraging and responding to all reviews is a key part of GBP optimization.
The Questions & Answers section allows anyone to ask a question about your business, and anyone to answer it. You should proactively populate this section by asking and answering common customer questions yourself. This provides helpful information upfront and can reduce repetitive inquiries for your team.