Your customers are on mobile. Quantify the revenue you're losing from a poor mobile experience and see the value of closing the gap with desktop.
Monthly Revenue Opportunity Gap
$262,500
This is the potential monthly revenue gain if your mobile conversion rate matched your desktop rate.
Google officially operates on a "mobile-first index," meaning it primarily uses the mobile version of your content for indexing and ranking. A poor mobile experience doesn't just frustrate users and kill conversions—it directly harms your ability to rank in search results. The calculator above highlights the direct financial cost of a mobile conversion gap, providing a powerful incentive to invest in a mobile-friendly experience.
Closing the revenue gap means addressing the common friction points that mobile users face:
In Google Analytics 4, you can find this data in the Reports section. Go to Tech > Tech details. From the "Device category" dropdown, you can see traffic, conversions, and revenue broken down by desktop, mobile, and tablet.
While it's a great goal, it's common for mobile conversion rates to be slightly lower than desktop, as users often use mobile for initial research and then complete the purchase on a desktop. However, the gap should be as small as possible. A huge disparity (like a desktop CR of 4% and a mobile CR of 0.5%) indicates significant usability problems that need to be addressed.
Google's own Mobile-Friendly Test is the definitive tool. Simply enter your URL, and it will tell you if your page has any mobile usability issues. You should also regularly check the "Mobile Usability" report within Google Search Console for any errors Google has found while crawling your site.
Site speed is critically important on mobile. Mobile users are typically less patient and may be on slower network connections. A delay of even one second can cause a significant drop in conversion rates. Use Google's PageSpeed Insights to test and improve your mobile speed.
Mobile-first indexing means Google predominantly uses the mobile version of your content for indexing and ranking. If your mobile site is missing content or has a poor user experience, it can directly harm your ability to rank in search results on all devices, not just mobile.
Intrusive pop-ups (or "interstitials") that cover the main content can be frustrating for mobile users and can lead to a Google penalty. Ensure any pop-ups you use are small, easily dismissible, and do not obstruct the user's ability to access the page content.