SEO + Social Media ROI Calculator

Google has stated that social signals (likes, shares, follows) are not a direct ranking factor. However, there is a strong correlation between high social engagement and high rankings. This is likely because the activities that lead to social success—creating high-quality, engaging content and promoting it—also lead to earning high-quality backlinks, which are a direct and powerful ranking factor.

This is an estimation. A conservative estimate for a well-executed campaign is a 10-20% lift in organic traffic over 6-12 months. This lift comes from the authority built by backlinks earned through social promotion. You can track this by monitoring your backlink profile in Ahrefs and your organic traffic growth in Google Analytics after launching a major social promotion campaign.

The best platform depends on your industry and audience. LinkedIn is powerful for B2B content, Pinterest is excellent for visual products and DIY content, and Twitter is great for news-jacking and connecting with journalists. The key is to be active where your target audience spends their time and where your content format is a natural fit.

Direct referral revenue is generated when a user clicks a link on a social media platform and converts on your website in that same session. It's the most direct, measurable return. Organic lift revenue is the indirect value generated because your social media activity (e.g., earning links) has boosted your search engine rankings, leading to more organic traffic and conversions over time.

Both play a role. Organic social media builds a community and engages your existing audience. Paid social promotion allows you to get your best content in front of a new, highly targeted audience, which is essential for scaling reach and earning backlinks from people who wouldn't have otherwise seen your content.

Create content that is fundamentally valuable and well-researched for SEO. Then, package it for social media with strong visuals (images, infographics, videos), a compelling headline that sparks curiosity, an emotional hook in the introduction, and easy-to-use sharing buttons on the page itself.