Measure the full impact of your video marketing. Calculate the value of your video content on both direct website revenue and brand awareness from YouTube and Google search.
Total Monthly Value
$813
Annual ROI
550.0%
Monthly Net Profit
$688
Video is a uniquely powerful SEO asset because it allows you to compete on the world's two largest search engines: Google and YouTube. A successful video strategy generates a holistic return by capturing value from both platforms.
To maximize the ROI shown in this calculator, you need to optimize for both platforms:
It can happen relatively quickly, sometimes within days or weeks, especially for less competitive, timely topics. Unlike traditional web pages, which can take months to rank, Google's video carousels and rich snippets are often more dynamic. The key is to have the correct video schema markup implemented on your website from the moment you publish.
They are both critical for different reasons. High watch time and audience retention are key ranking signals within YouTube's algorithm, helping your video get discovered by more people on that platform. Website clicks, tracked via UTM codes, are what allow you to measure the direct revenue ROI of your video. A successful strategy focuses on creating engaging content to maximize watch time while also including clear calls-to-action to drive website clicks.
While you can, it's generally not the best practice for SEO. Google may get confused about which page is the primary or "canonical" source for that video. It's better to embed the video on one primary, highly relevant page and then link to that page from other articles on your site. This consolidates the authority and signals to Google which page should rank for video-related queries.
Video Schema Markup (or 'VideoObject') is a type of structured data you add to your website's code. It explicitly tells search engines details about your video, such as the title, description, thumbnail URL, and duration. This information helps Google understand your video and makes it eligible for rich snippets (like a video thumbnail) in search results.
A good click-through rate from a YouTube video to an external website typically ranges from 0.5% to 2%. A highly relevant video with a strong, clear call-to-action (e.g., "Download the free template in the description below!") can achieve higher rates. It is generally lower than on-page CTRs because users are on YouTube to watch videos, not necessarily to leave the platform.
A great thumbnail is clear, high-contrast, and emotionally engaging. Use a high-quality image, often a close-up of a face expressing an emotion relevant to the video. Include minimal, bold, easy-to-read text (2-3 words) that creates curiosity. Use strong brand colors to be recognizable.