Calculate the ROI of foundational SEO activities. Our general performance tools help you measure organic traffic value, keyword ranking improvements, and content marketing returns.
Forecast the financial impact of growing your organic traffic. Model how session increases directly translate into conversions, revenue, and measurable ROI.
Quantify the revenue opportunity of ranking higher. Calculate the projected traffic and revenue gains from improving your position for key search terms.
Get a clear picture of your SEO profitability. Directly compare your total organic search revenue against your complete monthly investment in SEO.
See how small CRO changes lead to big revenue gains. Model the powerful financial impact of improving your website's conversion rate for organic visitors.
Go beyond vanity metrics. Calculate the true financial value of your organic leads by tracking them through the entire sales funnel from lead to closed-won customer.
Calculate the revenue impact of improving your average ranking position for a group of keywords, powered by the latest industry-standard CTR data.
Prove that content is a valuable business asset. Measure the long-term financial return of your blog posts and articles, including payback period and annual ROI.
Estimate the revenue impact of improving your page's Click-Through Rate (CTR) from the search results.
Quantify the revenue impact of a technically sound website. This calculator focuses on modeling the ROI of boosting your site speed and improving Core Web Vitals.
Effective SEO is about driving profitable growth. These calculators bridge the gap between abstract metrics and tangible business outcomes. By understanding the relationship between rankings, traffic, and conversions, you can build a powerful business case for your SEO program.
Unlike paid ads, organic traffic grows over time from a single investment. The work you do today pays dividends for years, making it a highly cost-effective channel for sustainable growth.
Higher rankings mean a higher Click-Through Rate (CTR). The top 3 positions on Google capture the majority of clicks. Our SERP Position ROI tool quantifies this effect.
Content is the engine of modern SEO. Each post is a digital asset that builds authority and attracts links. Our Content Marketing ROI tool proves content is an investment.
Traffic refers to the number of visitors who land on your website from a search engine. A conversion is when one of those visitors takes a desired action, such as making a purchase, filling out a contact form, or signing up for a newsletter. SEO's primary goal is to increase qualified traffic, while Conversion Rate Optimization (CRO) focuses on turning more of that traffic into conversions. Both are essential for a profitable strategy.
Most of the required data can be found in free tools. You can find your organic traffic, click-through rates (CTR), and ranking positions in Google Search Console. Your conversion rate and revenue data can be found in Google Analytics (with e-commerce or goal tracking set up). For metrics like Average Value per Lead, you may need to consult with your sales team or CRM data.
While it varies significantly by industry, a commonly cited "good" ROI for SEO is a 5:1 return ($5 in revenue for every $1 spent). Many mature campaigns see returns of 10:1 or higher. Unlike paid ads, SEO ROI often follows a "J-curve," with lower returns in the initial 6-12 months followed by compounding growth as the investment matures.
The Search Engine Results Page (SERP) is a battle for attention. Studies consistently show that the #1 organic result gets the highest click-through rate (often 25-30%), with CTR dropping off sharply for each subsequent position. Moving up just a few spots, especially onto the first page, can result in an exponential increase in traffic and revenue potential.
On-page SEO involves optimizing elements like your title tags, meta descriptions, headings, and content. These optimizations have two major financial impacts: 1) They make your search result "snippet" more compelling, which increases your Click-Through Rate, meaning you get more traffic even without changing your rank. 2) They help you rank for more relevant, high-intent keywords, which attracts visitors who are more likely to convert.