Justify your off-page SEO investment. Use our link building calculators to forecast the ROI of guest posts, outreach campaigns, and high-authority backlinks.
Justify your content placement efforts. Calculate the direct financial return from referral traffic generated by your guest posts and compare its cost-effectiveness against PPC.
Analyze the efficiency of your email outreach campaigns by modeling your funnel to determine the Cost Per Acquired Link and identify key leverage points.
Estimate the indirect, long-term ROI of a high-authority backlink by modeling its potential impact on your page's authority, search ranking, and future revenue.
Plan your broken link building campaign by setting a link acquisition goal and forecasting the required time, resources, and cost to achieve it.
Measure the holistic value of your Digital PR campaigns. Quantify the impact on brand awareness, direct referral revenue, and long-term SEO authority from earned media.
Estimate the financial return from your link building campaigns based on referral traffic value.
Backlinks are the currency of the web, acting as votes of confidence from one site to another. These calculators help you measure the value of link building tactics, from direct referral traffic to the long-term boost in your site's authority.
A single link from a high-authority site can be a game-changer. Our Authority Link ROI tool models the indirect ranking boost from these powerful backlinks.
Link building requires effort. Tools like the Link Outreach Calculator help you measure the efficiency of your campaigns, so you can optimize your process and lower your cost-per-link.
Links don't just provide "link juice"; they also drive traffic. The Backlink ROI Calculator helps you quantify the direct revenue from referral traffic generated by your link building efforts.
On-page SEO refers to optimizations you make on your own website (like content and technical fixes). Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages, with link building being the most important component.
No. A backlink from a relevant, high-authority website is exponentially more valuable than a link from a low-quality, irrelevant site. Quality is far more important than quantity when it comes to link building.
These are third-party metrics from Moz (Domain Authority) and Ahrefs (Domain Rating) that estimate a website's overall backlink strength on a scale of 0-100. They are useful for quickly assessing the quality of a potential link target.
Anchor text is the visible, clickable text in a hyperlink. The words used in the anchor text are a signal to search engines about the topic of the linked-to page. A natural and diverse anchor text profile is important for a healthy backlink profile.
Buying links specifically to manipulate search rankings is a violation of Google's guidelines and can lead to penalties. However, investing in activities that *earn* links, such as creating great content, doing digital PR, or sponsoring events, is a legitimate and powerful SEO strategy.