Optimize your marketing mix with our integration calculators. Compare the long-term profitability of SEO against paid channels like Google Ads, email, and social media.
Make a strategic investment decision. Model the long-term profitability of SEO as a compounding asset against the linear returns of Google Ads over time.
Build an owned asset. Calculate the synergistic value of using SEO-driven content to grow your email list, creating a powerful, high-margin marketing channel.
Measure the amplification effect of social media on your SEO content, including both direct referral revenue and the indirect lift to organic search performance.
Owned vs. Rented Audiences. Compare the channel profitability of building an owned audience with SEO against renting an audience through affiliate marketing.
Demand Capture vs. Demand Generation. Compare the value of capturing high-intent search traffic with SEO against building top-of-funnel brand awareness with Display Ads.
Where should you invest your next marketing dollar? These calculators help you make strategic budget decisions by comparing the long-term profitability of building an owned asset (SEO) versus renting an audience through paid channels.
Paid ads offer speed, but you pay for every single click. SEO takes time, but each click is "free". Our SEO vs Google Ads tool models this fundamental difference over time.
The value of SEO compounds. Your rankings today make it easier to rank tomorrow. Paid ad performance is linear; when you stop paying, the traffic stops. This long-term view is critical for strategic budget allocation.
SEO has synergistic effects. It can fuel your email list and social media channels with new audiences. Use our SEO & Email ROI tool to quantify the value of building an owned audience.
Neither is inherently "better"—they serve different purposes. Paid ads are for speed and precision targeting. SEO is for building a sustainable, long-term, and highly profitable asset. A mature marketing strategy uses both in synergy.
Channels like paid search, social media ads, and affiliate marketing allow you to pay to get in front of an audience that someone else has built. You are "renting" their attention. With SEO and email marketing, you are building your *own* audience that you can communicate with directly, which is an "owned" asset.
They are a powerful combination. You can use paid search data to identify high-converting keywords to target with SEO. You can also use paid ads to dominate the SERP, occupying both the top ad spot and the top organic spot, which can increase overall clicks and brand trust.
ROAS stands for Return On Ad Spend, calculated as (Revenue from Ads / Ad Spend). It's a common metric for paid channels. ROI (Return On Investment) is a more holistic metric because it factors in your profit margin, giving you a clearer picture of actual profitability.
Because the costs are relatively fixed. Whether you get 1,000 or 10,000 visitors from a blog post, your cost to create it was the same. With paid ads, your costs increase linearly with your traffic. As your SEO-driven traffic grows over a fixed cost base, your profit per visitor increases dramatically.